Ralph Lauren Black Label
       
     
AW13 Ralph Lauren Black Label
       
     
AW13 Ralph Lauren Black Label
       
     
Ralph Lauren Black Label
       
     
Ralph Lauren Black Label

My position as Brand Ambassador for Ralph Lauren Black Label in Saks Fifth Avenue (New York City) began in the end of aDecember 2012. The shop was down 83% to plan with a few months left and when the season was over the shop had made plan. 

I was responsible for 15% of plan, which I exceeded, keeping up the appearance of the shop, leading the designated sales associates in sales and shop responsibilities, pushing all sales associates to sell the brand, revealing and introducing new products to sales associates store wide, finding new and inventive was to reach out to old and new customers and acted as a liaison during buying process for the next season.

During the buying process my know-how was utilized and helped select specific product and sizes for the shop. 

AW13 Ralph Lauren Black Label
       
     
AW13 Ralph Lauren Black Label

This is an example of a new creative way I brought in old and new clients. I styled outfits to be photographed in an appealing way to email or mail to old and new clients to bring them in and shop the new collections. This proved to be successful. 

AW13 Ralph Lauren Black Label
       
     
AW13 Ralph Lauren Black Label

This is an example of a new creative way I brought in old and new clients. I styled outfits to be photographed in an appealing way to email or mail to old and new clients to bring them in and shop the new collections. This proved to be successful.